Kick-off meeting of Ciak project: promoting the tourism of the Programme area through cinema

The Kick-off meeting of the cooperation project CIAK – “Common Initiatives to AcKnowledge and valorize tourism potential of the programme area through cinema”, funded for around 900.000 euro  by Interreg V-A Greece-Italy Programme, was held on 12 and 13 September in Bari (Fiera del Levante).

Foundation Apulia Film Commission  is the lead beneficiary of this project in cooperation with four greek partners, the Region of Epirus, the Region of Ionian Islands, the Region of Western Greece and the Ionian University – Research Committee. Associated partner is Puglia Region Department for Economy of Culture, Tourism and Valorization of Territory.

CIAK project, financed under Priority Axis 2 – Integrated Environmental Management, aims to promote the territory of the involved regions through initiatives linked to the audiovisual sector. The valorization of the natural and culturale heritage through short movies, documentaries, fiction, animations about the common story of Italy and Greece will improve the touristic attractiveness of the area by supporting a cross-border community composed of the creative industry operators.

CIAK will implement several activities such as a screenwriting itinerant workshop called “Greece-Apulia Experience” involving location scouting activities; the production of 10 short movies about the memory of the common story of Greece and Italy; finally, the project will support several Festivals in the project area focused on cinema to promote the distribution of Greek and Italian movies in each country.